"Our web-site was constantly lacking
updated material to attract new students. We were forever having
to hassle the webmaster for updates. Thanks to the innovative
approach brought to us by Michael Barker, the site has now come
to life allowing us to update daily
and keep one step ahead of our rivals."
Craig Bajraktorevic-Hayward
East Coast Doce Pares Institute
www.docepares.com.au
"I can't believe how easy it is for
me to add new properties to my website. I can easily maintain
it now - Clients are already coming back to check it out
- Great innovation, Michael."
David Booth
David Booth Real Estate
www.davidbooth.com.au
Bring your Website to Life with dynamic pages that YOU
update yourself.
Why is it so important to have fresh content?
Oline visitors are no longer
impressed by flashy shop-fronts. And
this includes YOUR customers and clients.
They are going to the web for information
and they do not have time to watch flash movies or wade
through graphic intensive sites that give them no more
information than a television commercial. People
want information. They want
information fast and they want information that is up-to-date
- No more than a week old.
Content is King
on the Internet. The search engines also realise
this - Google has become no. 1 on the web by giving people
what they are looking for in their searches and Google looks
primarily at content on your site when it ranks it.
The problem is that for you to keep updating
content you have to keep going back to your webmaster and
paying him, everytime you want to change something - and
that is costly and and takes so long that the information
is out of date by the time it gets on your site.
So what is the answer?
You can either get a
Content Managed Site (CMS) - a website which runs on a database
and which you can update through your browser and you will
probably have been quoted between $4,000
and $40,000 or you can pay as
little as $475 for Australian
Business Productions to set up a customised Business Blog
on your site.
A business blog will
fit in with the design of your site seemlessly. It
will allow you to manage content, to give your customers
and clients the up-to-date information they are looking
for. and best of all, it costs
so little to set up and is FREE to maintain!
Have a look at what clients are saying:
To understand why a blog is an important business
tool, you need to understand the nature of the Internet
and the evolution of the online community. You see initially,
the Internet became a series of business shop-fronts designed
to impress the visiter - Flash animations were used and
content was static, written by professionals, put into a
beautiful layour by professional graphic artists.
While a Blog will not replace a Content Managed
Site, it will allow you to get dynamic content to part of
your website where your clients and customers can see it.
Sir Tim Berners-Lee
|
To understand just how important 'Blogging'
is, let's look at part of a recent interview by BBC journalist
Mark Lawson with Sir Tim Berners-Lee, the
creater of the World Wide Web:
Mark Lawson: "I'm
interested that at what sense you began to sense the possibilities.
You weren't thinking car rental, you weren't thinking blogging,
I assume. "
Tim Berners-Lee: "Well
in some ways. The idea was that anybody who used the web
would have a space where they could write and so the first
browser was an editor, it was a writer as well as a reader.
Every person who used the web had the ability to write something.
It was very easy to make a new web page and comment on what
somebody else had written, which is very much what blogging
is about.
For years I had been trying to address
the fact that the web for most people wasn't a creative
space; there were other editors, but editing web pages became
difficult and complicated for people. What happened with
blogs and with wikis, these editable web spaces, was that
they became much more simple.
When you write a blog, you don't write
complicated hypertext, you just write text, so I'm very,
very happy to see that now it's gone in the direction of
becoming more of a creative medium.
To have your own Business Blog set up and integrated
with your Website, Contact us now
