Why Not Make Your 'About Us' Page A Little Different?

You'll notice something different about this 'About Us' page - It's a Blog - and you'll find a whole lot of different posts on here, some quite amusing (we believe if you can't have fun doing what you do, you're in the wrong business). So why do something different, anyway? Simple - It can affect your bottom line by 30% according to the experts read on:

MarketingSherpa > Personable 'About Us' Page Lifts Ecommerce Conversions 30%: "On most sites the 'About Us' page (aka 'Company Info') is a copywriting backwater -- a little dry, a little boring, a lot corporate.
But, what if you lavished the creative marketing attention on your About Us page that you do for your top offerings and landing pages? Can an outstanding About Us page help an ecommerce site stand out in an ocean of competitors?
Oh, yes, it can.